The other night or giving the time early yesterday morning I was watching the comic continuum show, a local show (I guess it’s local) that talks about things related to comics, movies, video games etc. Ok every so often they talk about comics but the main focus is movies (usually the kind based on comic but always the stuff nerds want to see)
Anyway while watching this show I saw the commercial for DC comics and my first reaction was “cool I think this is one of the commercial DC is putting out to promote their reboot, I had a feeling that I would see this ad on this show.” But after watching the ad the feeling of “hey cool” quickly turned to the feeling of being under whelmed.
First I don’t really think giving slight motion’s to pretty static images of DC’s character is really that appealing. Now I realize comics don’t leaned themselves to commercials that well. I mean they are just still pictures with words. Movies and TV shows you can just show some clips, a video game a bit of game play, ect. What are going to do with a comic book show a few pages? Well I think that would have been a better ideal then bouncing a picture of Wonder Woman and Batman around.
But the truth is that is not why I think this commercial wasn’t good. The problem I had was that I only knew what the commercial was about because I’ve read all the stuff online about this relaunching. But if I was someone that didn’t read comics I would be wonder what do they mean about “DC the new 52.” The ad gave no information. A person watching the commercial wouldn’t know that DC is somewhat rebooting it self and that this would be a good time to start reading comics because they are starting everything over from the start. Giving that DC says they want to bring in new readers those are some of the things they need to do. DC’s marketing people needed to make sure those ads told people that this is a good time to start reading comics because they can get on at the ground floor.
The sad thing is that some of the ads done by local comics shops that ran on the show where much better and DC is a part of a giant media company.
Maybe it would have been better to just have some people dressed up as DC characters telling people that they have a brand new comic series coming out and issue one is on sale now.
What I did find interesting (in an inside baseball short of way) is that ad ends with saying you can get DC comics at a certain comic shop. I wonder how much money that shop put in to co-sponsor that ad, I wonder how much DC did and I’m guessing that the reason DC joining with local shops is not only to save money but are giving that local shop the power of where to place the ads in their local areas. I also wonder if only one shop in an area can run these commercials or can anyone do it.