in a recent ICv2's Confessions of a Comic Book Guy column, Steve Bennett is asking retailers to stop ordering comics from the big 2 that sell less then 15,000 copies.
His reasoning is that he thinks that this might help increase sells on other titles and he doesn't understand why DC and Marvel put these books out.
Let me break it down for you steve
The reason Marvel and DC keep putting out new titles is because they think they can sell. These characters either have fans or the company thought they might be able to create something new and build a fanbase for it.
this is a good thing.
Now as we can see a lot of things don't sell as well as they would hope. But people still buy the books maybe not as many people reading x-men or JSA but they have there readers.
as long as book has enough readers it should still be printed, now once it doesn't make a profit...then I say kill that sucker.
Now the ideal of stores not ordering these low selling titles will help increase sells of other books is something I am having a hard time following.
there might be a slim chance of the fan on these low selling books will simply buy another book if the book they like is no longer published but really that is not 100%.
The fan might already be reading some of the big selling titles and not pick up a new title to replace the one he was reading or that low selling book might be the only comic this fan buys and once that is gone he has no reason for returning to the store.
so canning the book could lead to a retailer making less sales not more.
and as you stated retailers now what they are doing, the reason these title sell so low is because the retailers knows that there isn't much demand for them but they are sure they can sell a few copies of the book.